Suppose a woman entered an ecommerce site. The site is for clothes sale. She starts her shopping tour from the dress purchase page where she purchases a decent dress by clicking on it. The dress is added in her x-cart. Now she moves to dress accessories page and select a scarf. She clicks on the link embedded with the image of scarf. This item automatically gets added to her x-cart. Similarly she does the same with pages for shoes and handbags. The selected items are then added in to her x-cart.

Now she opts for the order page where she finds all the items she selected in the list, which shows the final calculated price for all. This is the concept of a shopping cart. Many people have a misconception that Shopping Cart means payment and other related things, but it is not true. When items are listed in the shopping cart the process of payment is done through payment gateways and it is altogether a different process. In short, Shopping Cart is a series of scripts that keep track of items a visitor picks to buy from your site until they proceed to the “checkout”.

Success of the shopping cart depends on its integration with various payment gateways. PHP is a language that can do this job beautifully. Perfect integration means complete channels for requests and transfers with the relevant financial network including Internet merchant account with your bank. Thus x-cart with PHP eases this part of integration to a great extent.

Creation of x-cart in PHP is an easy job. All the details of stocks are stored in the database. When user adds product then the IDs of that product is added in shopping cart. You can delete it by deleting the IDs of the products you want to remove from the cart. PHP shopping cart has an inherent ability to call for an external PHP file.

The biggest advantage of PHP is serialization. Serialization is not needed for all types of databases with PHP. It was a problem in the earlier versions that when you wish to pass a value without mentioning its type, it gets dumb. This problem has been solved properly in the latest version of PHP.

Use of PHP in your x-cart development makes it user friendly, this means that it allows an easy search of a product and rapid and hassle free execution means easy shopping experience. It facilitates easy calculation of taxes, refunds and other incentives. Above all, its secure and you always will have secure transactions of money and your data with PHP. Thus you will have a secure ecommerce experience with PHP.

With PHP your x-cart would have fully integrated E-commerce data marts for customer profiling, relationship management, and to facilitate marketing decision processes. It is a common scenario that you will change your prices frequently and your stocks will also change in both quantity and types. With PHP you can do the necessary update easily with just some clicks of mouse.

Last but not the least is that you will get enough support from the developer community whenever you have any problem. PHP is a young language, it is growing and expanding its horizon so you can walk with time and get every thing you need for your advancement.

Hardik mistry is php developer at IndiaNIC – a leading shopping cart firm present quality and cost effective php web application development, php e-commerce x- cart and services across the globe. For any queries related to iphone email us at enquiry@indianic.com.

Health insurance is a form of insurance where the insurance company pays the medical costs of the insured person in cases the insured becomes sick due to covered causes of the insurance policy, or due to accidents.

To get the best health insurance policy, it is necessary to evaluate the health insurance company and its affiliate health care network. The first thing that has to be done is to get free quotes from different health insurance companies. This is easily available on the Internet, wherein you fill in some details to get your health insurance quote. Another thing that has to be taken into consideration is the health insurance company’s financial ratings. This gives us the financial strength of the health insurance company, and whether it is capable of clearing claims made to the company. The ratings can be found out though free resources like Moody’s, A.M. Best and Weiss and eHealthInsurance, which are all found on the Internet.

Next, check the employment and educational histories of the doctors associated with the health insurance company. Trusting the physicians and feeling content with the care you receive from the health insurance company is invaluable. Customer satisfaction is another criterion for choosing the right health insurance company. The health insurance company should respond quickly to your requests and questions. Information on patient satisfaction with a health insurance company is difficult to come by and may have to be paid for.

There are two types of health insurance companies: group health insurance companies and individual health insurance companies. The group health insurance companies handle health insurance for large groups of people, like the employees of a company. The individual health insurance companies handle health insurance for self-employed people and professionals.

Health Insurance Company provides detailed information on Health Insurance Company, National Health Insurance Companies, Health Insurance Company Ratings, Individual Health Insurance Companies and more. Health Insurance Company is affiliated with Affordable Health Insurance.

Australia is moving up the ladder quickly in the world of fashion. With export totals in the millions of dollars, ladies fashion in Australia is now getting exposure around the world. A country once known for simple fashion based on comfort is now releasing designer fashion clothing that is being featured in some of the top fashion shows around the globe.

A Few Top Australian Fashion Designers

Here are some of the top Australian fashion designers. Those who want unusual, but beautiful, designer fashion apparel will find exactly that when searching for these Australian ladies fashion brands.

*Wheels & Dollbaby is a leading ladies fashion producer in Australia offering unique apparel, from “high society” ladies wear to “rock & roll” wear. These classy Australian designer fashions are available in Australia, Europe, Asia and the United States.

*Billion Dollar Babes is one of Australia’s top designers in ladies fashion offering colorful apparel such as cocktail dresses, chiffon gowns, cruise day dresses and more.

*Billabong is a leading Australian fashion brand for surf apparel. They provide surf fashions for men, women and children throughout Australia, North America, Europe, Brazil, Japan and New Zealand.

*Grab denim is one of the leading denim-wear brands in Australia. Grab offers jeans, jackets and mini-skirts. Designer fashion jeans with all sorts of washes and styles are available.

*Mooks Clothing Company offers streetwear denim with comfortable ladies fashion apparel such as jackets, jeans and t-shirts. Mooks serves the Australian fashion market as well as the international market.

*Bonds has grown to become the largest clothing and underwear manufacturer in Australia and serves a vast international market as well.

Shopping for Australian Ladies Fashion Clothing

Shopping for Australian ladies fashion products from top designers such as Wheels & Dollbaby or Billion Dollar Babes has never been easier. Thanks to online technology, designer fashion consumers can buy their favorite Australian fashions while sitting at their own personal computer.

The search engines are useful in finding the latest fashions and websites that sell specific Australian apparel. For example, someone searching for a cocktail dress by Billion Dollar Babes might type the keyword phrase “billion dollar babes cocktail dress.” Or, the keyword phrase “Wheels & Dollbaby high society” might be used to find the High Society clothing line by Wheels & Dollbaby.

Save Money on Australian Fashions

With the recent increase in exports of Australian fashions, there are many retailers who are located outside of Australia but still ship the items to consumers around the world. This is beneficial for those who do not live in Australia and do not use Australian currency to make online purchases. The converted dollar amounts can be unpredictable and extremely high at times. Consumers can shop and compare at different websites and discover savings on pricing, shipping and currency conversion.

Those who are always on the lookout for unique apparel will adore the look and feel of Australian ladies fashion. It’s a whole new look – with attitude!

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Guide to Australian Ladies Fashion or Majon’s Clothing for Women directory.

At the time of beginning the website, we consider various factors that can make or break the site including website designing, website hosting, website developing, site’s maintenance, site’s usability, flexibility, scalability and how easy it will be to handle the site and the overall allotted budget for it.

To develop a website that is user friendly, impressive, fast loading, easy to operate, cost-effective, PHP programming services are mostly preferred.

The first and foremost benefit of using PHP programming is it is an open source server side programming language and is absolutely free, although, you can hire an expert PHP web developer in order to customize your website as per your business requirements, which is very cost effective. Better performance and reliability makes PHP the choice of PHP programmers everywhere. One more benefit of applications written in PHP programming language is that they are quick and easy to use if written in an appropriate manner and are pretty secure.

Second is the flexibility this powerful language provides. Today, dynamic websites are in great demand due to their specific characteristics and easy to use features, using PHP programming services while developing a dynamic website gives it better usability and more security.

Third is the upper hand that PHP provides while running multimedia technology. PHP is not dependent on the external plug-ins to run the programs; instead it is executed by the servers and hence requires nothing from the end users. Also, the recent development has shown that the PHP programming has developed enough to fulfill various requirements of the clients which were not possible earlier.

The above mentioned benefits along with various other have made PHP most beneficial and popular language for developing dynamic websites. Its better performance, reliability, faster speed, efficiency and versatility as compared to various other programming languages made it popular among various web developers and PHP programmers.

Hire PHP developer proficient in developing E-commerce websites, shopping carts, dynamic websites and customization of many open source applications. PHP Programming India get you a team that works dedicatedly on your websites in a self managed outsourcing environment and help you reduce the costs involved in business and PHP development activities.

Many Americans rely on their automobiles to get to work. No automobile means no job, no rent or mortgage money, no food. A single parent, struggling to make ends meet in the suburbs with 100,000 miles on the odometer, would presumably welcome the guaranteed opportunity for low-priced insurance that would take care of every possible repair on her auto until the day that it reaches 200,000 miles or falls apart, whichever comes first. Especially if the insurance is valid regardless of whether she even changes the oil in the interim.

So why aren’t the auto insurance companies writing such coverage, either directly or through used auto dealers? And given the importance of reliable transportation, why isn’t the public demanding such coverage? The answer is that both auto insurers and the public know that such insurance can’t be written for a premium the insured can afford, while still allowing the insurers to stay solvent and make a profit. As a society, we intuitively understand that the costs associated with taking care of every mechanical need of an old automobile, particularly in the absence of regular maintenance, aren’t insurable. Yet we don’t seem to have these same intuitions with respect to health insurance.

If we pull the emotions out of health insurance, which is admittedly hard to do even for this author, and look at health insurance from the economic perspective, there are several insights from auto insurance that can illuminate the design, risk selection, and rating of health insurance.

Auto insurance comes in two forms: the traditional insurance you buy from your agent or direct from an insurance company, and warranties that are purchased from auto manufacturers and dealers. Both are risk transfer and sharing devices and I’ll generically refer to both as insurance. Because auto third-party liability insurance has no equivalent in health insurance, for traditional auto insurance, I’ll examine only collision and comprehensive insurance — insurance covering the vehicle — and not third-party liability insurance.

Bumper to Bumper

The following are some commonly accepted principles from auto insurance:

* Bad maintenance voids certain insurance. If an automobile owner never changes the oil, the auto’s power train warranty is void. In fact, not only does the oil need to be changed, the change needs to be performed by a certified mechanic and documented. Collision insurance doesn’t cover cars purposefully driven over a cliff.

* The best insurance is offered for new models. Bumper-to-bumper warranties are offered only on new cars. As they roll off the assembly line, automobiles have a low and relatively consistent risk profile, satisfying the actuarial test for insurance pricing. Furthermore, auto manufacturers usually wrap at least some coverage into the price of the new auto in order to encourage an ongoing relationship with the owner.

* Limited insurance is offered for old model autos. Increasingly limited insurance is offered for old model autos. The bumper-to-bumper warranty expires, the power train warranty eventually expires, and the amount of collision and comprehensive insurance steadily decreases based on the market value of the auto.

* Certain older autos qualify for additional insurance. Certain older autos can qualify for additional coverage, either in terms of warranties for used autos or increased collision and comprehensive insurance for vintage autos. But such insurance is offered only after a careful inspection of the automobile itself.

* No insurance is offered for normal wear and tear. Wiper blades need replacement, brake pads wear out, and bumpers get dings. These aren’t insurable events. To the extent that a new car dealer will sometimes cover some of these costs, we intuitively understand that we’re “paying for it” in the cost of the automobile and that it’s “not really” insurance.

* Accidents are the only insurable event for the oldest automobiles. Accidents are generally insurable events even for the oldest autos; with few exceptions service work isn’t.

* Insurance doesn’t restore all vehicles to pre-accident condition. Auto insurance is limited. If the damage to the auto at any age exceeds the value of the auto, the insurer then pays only the value of the auto. With the exception of vintage autos, the value assigned to the auto goes down over time. So whereas accidents are insurable at any vehicle age, the amount of the accident insurance is increasingly limited.

* Insurance is priced to the risk. Insurance is priced based on the risk profile of both the automobile and the driver. The auto insurer carefully examines both when setting rates.

* We pay for our own insurance. And with few exceptions, automobile insurance isn’t tax deductible. As a result, the fear of increasing insurance rates due to traffic violations and/or accidents changes our driving behavior and we sometimes select our automobiles based on their insurability.

Each of the above principles is supported by solid actuarial theory. Although most Americans can’t describe the underlying actuarial theories, most everyone understands the above principles of auto insurance at the intuitive level. For sure, as indispensable automobiles are to our lifestyles, there is no loud national movement, accompanied by moral outrage, to change these principles.

Unsustainable Market

In contrast, similar principles are routinely violated in health insurance. To demonstrate this, let’s return to the same suburban mother from the opening paragraph. She’s busy working, driving to and from work, and driving her kids to school and activities. She ends each day exhausted, sitting on the couch with fast food. She’s obese, has a sedentary life, a bad diet, and hasn’t taken the time to go to the doctor in years. After a simple injury doesn’t heal for weeks, she turns up at the emergency room and learns she has type II diabetes. Although type II diabetes is controllable, changing diet and exercise habits and properly tracking her condition takes time and effort and she’s never quite successful in implementing the necessary lifestyle changes.

So the initial emergency room visit is only the first of a long list of health care related to non-controlled diabetes and other problems associated with obesity. Whether she has individual or group insurance, her insurance pays for each episode of care, without singling her out for a premium increase, and without charging her any more cost sharing than is charged to the healthiest and most medically diligent insureds. Her coverage continues until she voluntarily changes insurance companies and/or employers or becomes eligible for Medicare. If she’s covered under group insurance she may not even pay any premium. Her insurance continues unabated, even though the disease was caused by neglecting her body and she maintains her poor lifestyle even after the disease becomes known.

This just wouldn’t happen in auto insurance. This scenario is the auto insurance equivalent of guaranteed access to low-priced auto insurance that takes care of every possible repair, including damage already done, until the day the car falls apart so completely it’s unsalvageable (death) or reaches 200,000 miles (Medicare), regardless of whether she even changes the oil (takes care of herself) in the interim.

As a society, we don’t expect this in private-market auto insurance, but we expect it in private-market health insurance. Furthermore, there’s a chorus of national and state interests, which continuously pushes us further away from the auto insurance principles.

The current private health insurance market isn’t sustainable. Prices have been consistently increasing faster than inflation for decades. Each year, insureds use more health care than ever before and more people have no insurance at all. Most actuaries and other people in the private health insurance market don’t want national health insurance with its bureaucracy and one-size-fits-all benefits. Yet, we’re trying to sustain a private insurance system, which violates the very principles we know are necessary for private insurance markets.

Yes, health insurance involves the sacredness of human life and is therefore different from auto insurance. But if we’re to sustain a private-market solution to health insurance, actuaries need to explain to the larger society, in terms that society understands, the rationale for the following principles:

* As sacred as health care is, it’s still an economic transaction that has to be balanced by individuals and societies, against other economic choices. It can’t be unlimited. Sometimes it will be secondary to other choices. On a given day, for example, the mother in our scenario may value her car more than her health.

* Insurance premiums should be paid by the individual and tied to controllable risk factors. This will provide the best incentive for the control of risk factors.

* Although it’s hard to draw the line between abuse, neglect and ignorance, self-abuse shouldn’t be insured and we need to draw that line somewhere.

* The private market can’t provide unlimited, self-directed health insurance.

* Routine care and ongoing treatments of chronic conditions can be pre-funded, can even be subsidized, but they don’t constitute “insurable events.”

* Insurance can’t be expected to keep every human body in pristine condition. No amount of health care will prevent everyone’s ultimate death.

* Comprehensive, unlimited, non-subsidized private-market coverage isn’t possible for people with severely impaired health.

* The private health market can provide limited non-subsidized health insurance, such as protection from accidents, to even health-impaired individuals.

* Individuals who can afford to do so and who take good care of themselves should be able to “buy up” to better coverage. People have the option of buying up for everything else in life.

Discussion of these principles is lacking from most of the current health insurance debate. If society can intuitively understand how similar principles apply to health insurance, then they should be able understand the principles in the health insurance context. We need to initiate the debate.

This commentary is solely the opinion of its author. It does not express the official policy of the American Academy of Actuaries; nor does it necessarily reflect the opinions of the Academy’s individual officers, members, or staff

Precedent puts a new spin on health insurance. Learn more at http://www.precedent.com. [http://www.precedent.com]

According to Jupiter Research, by 2007, Online Classified Advertising will reach 3.5 Billion Dollars annually. Pet classifieds are expected to triple in numbers every year as more and more Internet users seek classified listings online for their pet needs. Pet and pet services classifieds online are creating new marketplaces where non-profit pet organizations, pet service providers, pet breeders, and pet owners are meeting and doing business 24 hours a day, seven days a week using the internet.

Currently, there are thousands of online websites that offer Pet classifieds services that can help you find new homes for Pets, showcase your pet products or pet services. However, not all of them are effective and you can end up getting nothing out of them. After being extremely successful running a Pet classifieds website for over two years, we know what works and what does not.

With online Pet classifieds, the more information you provide the better it is. People who are serious about pets have already done their research before making a decision to adopt or buy a pet. Most people looking for pets know exactly what type of pet would be a good fit for them. Information you include in your pet classifieds description can help them make decision quicker. As an example, keep your ad title very specific. For example, if you have a Golden retriever that you like to advertise in Pet classifieds, use titles such as:

• Golden Retriever For Sale or Adoption
• Golden Retriever for Sale or Adoption in Miami, FL
• Six Months Old Golden Retriever For Sale or Adoption

Post a Picture Of Your Pet

Pictures talk more than words. Pet classifieds with pictures receive approximately 5 times more responses than classifieds without a photo. People interested in your pet will almost always ask for pictures of the pet before making a decision. Always, keep extra pictures of your pet ready.

Your location information

The first preference of anyone looking for pets would be from the region close to them. So always provide the location of your pet. This also helps to bring your pet ad rank higher when someone searches on a specific location; thus giving your ad more exposure.

Shipping Information

Advantage with online Pet classifieds is that they get people interested in your pet or pet product from coat-to-coast. So be very clear if you would be able to ship the pet or if it is a local pickup only. If you ship, be specific about your shipping policies.

Choose Pet classified sites that can get results

Today, there are millions of classifieds sites where you can advertise your available Pets, Pet Services or Pet Products. In fact, as of writing of this article, Google returns more than 29 Million links for a search on the keyword “Pet Classifieds”. Visit Google.com and enter keyword “Pet Classifieds” to check for yourself.

According to the Search engine statistics, most people do not go beyond 3 pages to find what they are looking for. In fact, majority of people don’t go beyond the first page of search result. What does that mean to you? It means, you should only advertise your on websites that ranks high on the three major search engine that drives more than 80% of Internet traffic. These search engines are Google, Yahoo and MSN in no particular order. The sites that rank high on these Search engines can provide a wider exposure to reach highly potential people who can purchase or adopt pets, pet services and pet products. Your return on investment is much greater and faster by advertising on sites that rank high.

Beware of Online Classifieds Scams

While online Pet classifieds offers the most cost effective and convenient ways of advertising your Pets, Pet Products and Pet Services,

it also attracts more and more scammers who pose as potential buyers. Always remember that not all inquiries you receive are from the

legitimate buyers who are interested in what you offer. Always be careful online, especially if the transaction is long distance.

For more information on Online Pet Classifieds and how you can protect yourself from such scams, read our Scam Alert.

Petboro.com was established in 2004 and has been serving the pet needs of its members proudly for over 2 years. With a continuing commitment to excellence in the pet classified listing services and a strong desire to prevent pet classified advertising fraud, petboro.com remains a “safe haven” for advertisers of pets for sale ads, pet adoption ads and pet services ads.

There are so many millions of people who play tennis everyday throughout the world. They play in public parks, country clubs, private tennis courts, and anything in between (i.e. against a wall).

Tennis is the only sport I know that begins with love and is a sport for a lifetime. I remember the great Sugar Daddy, Bobby Riggs who said in one of the many tennis clinics he taught, “Tennis is a sport you can play from cradle to grave.”

Why do people enjoy playing tennis? I believe because it is a classy sport. It is a sport you can play for as short as 15 minutes or as long as 3 to 5 hours, it all depends on your ability level and motivation. I was fortunate enough to play professional tennis. I had a world ranking in the ATP Tennis of 662 in singles and 457 in doubles. I had wins over players ranked in the top 200 in singles in the world and wins over players ranked in the top 50 in doubles.

In this article, I want to provide you with the three secrets to playing your best tennis. Of course, there are more than three secrets, but three secrets are enough to help you play better tennis.

First, there is no substitute to practicing, practicing, over and over and over again. Practice is the seed to building confidence! When you practice in addition to playing tennis regularly, you will feel a sense of accomplishment, you will feel that you deserve to win because you know for yourself that you have been investing the time to improve your game. So, practice at least two to three hours extra a week if you are a club tennis player. If you are a tournament player you should practice at least 15 hours a week, which equals to 3 hours a day, 5 days a week.

Second, visualize yourself hitting the tennis ball perfectly. Imagine yourself in the movie screen of your mind that you are moving side to side, running forward and backward, hitting each ball with perfect accuracy. Visualize your forehand, backhand ground strokes being hit over the net with 3 to 5 feet clearance. Picture every stroke you hit with perfect ball control. See each of your tennis strokes, feel each tennis stroke, and experience each and every tennis stroke you hit with confidence. Repeat this each time pre and post tennis game or match. By so doing, you are training your mind or inner game to manifest itself in your outer game or physical game. Tennis is a mind game once you have learned all the fundamentals of each tennis stroke.

Third, watch the big players or your favorite tennis pro on the ATP or WTA tour and copy their tennis style. Watch YouTube videos or television footage of your favorite player over and over again until you emulate their movements. One of my favorite players to watch when I was playing competitive tennis was John McEnroe (USA) and Guillermo Villas (Argentina). I use to watch McEnroe’s serve and literally copy his serve. I would watch Villas hit his ground strokes over and over again until I was mirroring Guillermo Villas’ ground strokes. It was usually after watching these great tennis players in a grand slam event that I mirrored their mannerisms. After all, why event the wheel, copy what the big players do and do the same. Of course, as your tennis game matures, you will begin to develop your own style and preferences.

So, there you are the three secrets you want to know to playing your best tennis! Remember, there is no substitute to practicing each and every day in addition to playing regularly tennis matches. Begin today if you do not already do so; visualize yourself hitting the tennis ball with each and every tennis stroke perfectly until you are confident in your mind and in your heart that you can execute it with ease and confidence. And, finally, do not reinvent the wheel, copy the tennis players on the tennis tour by watching their tennis until can have someone say on the side line, “Hey, that person hits the ball like Roger Federer or Maria Sharapova.” Before you know it you will be winning your club tournaments and filling your shelves with trophies.

To learn more about me: Dr. Macavinta.

Want to learn how to play tennis better? Go visit my FREE Online Tennis Lessons and become a member of my Online Tennis Club. Tell others if you like what you find. Go to: Join DMACTennis.com it’s FREE [http://DMACTennis.com].

“With public speaking, your audience will know if you didn’t rehearse.” Colleen Kettenhofen

All of us recognize that public speaking ranks among one of the greatest fears for most people. Whether speaking at a meeting or before a group of 400, many people get nervous just anticipating giving a presentation. A comment I frequently hear in my public speaking seminars is, “What’s the best way to overcome nervousness and gain confidence with public speaking?” Here are some proven secrets many great public speakers practice:

1. Your audience will know if you’re not prepared. They’ll pick up on subtle clues in your body language. 95% of your success is determined before the presentation. Rehearsing minimizes 75% of your nervousness. No one likes to rehearse. Instead, see if you can have a friend or colleague videotape you. Yes, I realize no one likes seeing themselves on video either! Still, the camera will be your most objective ally.

2. Once you’ve fine-tuned your presentation, rehearse and practice in front of family members, colleagues, friends, or a public speaking coach. Ask for honest feedback. What did they like most? What did they think of your energy level, passion and commitment to what you’re saying? What do they think could be improved? Also practice in front of a mirror. This will help you rehearse standing up and let you see what needs to be improved. The more you rehearse standing up, and the more familiar you become with your material, the more comfortable you will be with your public speaking. This one tip alone can dramatically improve public speaking skills.

3. Put your presentation as a “rough draft” on a micro cassette recorder. Listen to it while you’re driving to and from work, picking up the kids, or driving to the supermarket. I know what you’re thinking. “I don’t like how I sound on audio tape!” I realize that. But this is a convenient way to learn material quickly. Again, where do you sound convincing, passionate and interesting? What parts of your presentation do you think need work? The audio cassette recorder is another objective ally.

4. Visualize yourself giving a successful presentation. Better yet, if you know the exact room you’ll be speaking in visualize that, too. Olympic athletes practice visualization. It works for public speaking as well.

5. To improve public speaking skills, do a dress rehearsal. Before I conduct a keynote speech or breakout session at a conference, I take a peek inside the ballroom. If the room’s empty, I’ll go in and practice a “dry run.” This is something I try to do in full dress rehearsal mode. If the ballroom is being used until morning, I go in that morning.

Rehearsing in the exact room will give you an edge in feeling more comfortable and conquering fear of public speaking. This is one of the biggest public speaking secrets of many great public speakers. Guaranteed! If you’re usually presenting in small meetings or groups these same techniques work.

6. Are your notes and visual aids large enough print that you can see them standing up? Your notes should be “fast food for the eyes.” Never read your presentation. You’re the presenter. Your audience expects you to be the expert. You want that connection with them. A secret to effective public speaking is bonding with your audience through stories, activities, appropriate humor and understanding their needs ahead of time.

7. Stand up when speaking in public. Even if only three people attend, it sends a signal that says, “You’re so important that I’m going to stand even for the three of you.” According to a University of Minnesota study, when you stand in presenting your ideas, you are more believable, credible and persuasive.

8. Stand “center stage” when presenting your most important point. It grabs the audience’s attention. The rest of the time you can move around as long as you aren’t nervously pacing like a lion. Again, that’s where the videotaping helps!

Visual Aids and Public Speaking: Less is More

9. With public speaking and visual aids, less is more. Don’t use more than three or four colors per slide. Otherwise, people start focusing more on color and less on content. Use graphs for sales figures or sets of numbers showing a trend over a period of time. Graphs are pictures that increase retention and comprehension. No more than two or three lines on a graph. Use pie charts for market share, budgets, expenses analysis, income sources and the like.

10. Avoid slides with yellow, pink or orange print. They don’t show up well. Dark blue, black or any other dark color is better. White is okay with a darker background. Red stands for negatives like “danger,” or “warning.” Only use red to indicate problems, your competition, stopping or something similar.

11. Public speaking and eye contact: Approximately three to five seconds of eye contact per person with a small or medium sized group. Many public speakers make the mistake of using their visual aids AS their presentation. A key point in persuading your audience is establishing connection and credibility.

12. What if someone in your audience doesn’t like what you have to say because they don’t like the product or service you’re selling? Or what if you fear public speaking because you often have to deliver bad news? Know and research your audience ahead of time. What will be their biggest objections? THINK AHEAD when planning your presentation how you’re going to handle those issues.

13. Never lose emotional control. Often, these difficult people are trying to rattle your cage. They want control. And they want it in front of others. What if they continuously discount what you’re saying? Tactfully respond to them at first. After a while, say something like, “You bring up a good point, and yet, due to time constraints see me at the break and we’ll discuss that privately.” Your audience will be looking to see how you handle the situation.

“When speaking in public, you are your own best visual aid.” Colleen Kettenhofen

Colleen Kettenhofen is a speaker, workplace expert, & co-author of “The Masters of Success,” as featured on the Today Show, along with Ken Blanchard and Jack Canfield. For free articles, e-newsletter, or to order the book visit http://www.ColleenSpeaks.com Topics: leadership, managing people, difficult people, public speaking. Colleen is available for keynotes, breakout sessions and seminars. 1(800)323-0683 http://www.ColleenSpeaks.com

A “blog” is simply an internet (web) log. Blogs are created for personal or professional use. They may promote a product or service, or merely serve as a personal online journal. There are currently just over four million blogs today, with a new blog born every seven seconds.

The problem of cocooning candidates

Today, we work and live in an era of heightened cynicism and secrecy. Isn’t it much harder than it used to be to call into a company and attempt to speak with a candidate by telephone? Central voice mail systems have grown more sophisticated and guarded. And even when recruiters are able to finally speak with an actual live person, it’s often a reluctant administrative assistant or receptionist. Finally, if you are fortunate enough to be transferred to your candidate, more often than not you are greeted with that person’s individual voice mail recording. It has become de facto practice by many professionals today to simply leave their “do not disturb” function turned on for most of the work day. Later, they will screen and return external calls at their discretion.

To address these changes, in recent years legitimate e-mail and web site marketing was considered a non-threatening (and somewhat successful) way to reach these “cocooning candidates.” These are in fact still viable tools, but there costly learning curves associated with them.

Some recruiters have gone back to launching traditional direct mail campaigns. However, this can be an expensive and time consuming proposition to undertake with regularity. Success may be mixed until you find just the right combination of style and timing.

Moreover, most outreach marketing attempts essentially are competing for a candidate’s attention today. Consider this:

• Only 29% of eligible job seekers visit the “Big Three” (Monster.com, Hotjobs.com, CareerBuilder.com)

• The average consumer is exposed to about 3,000 marketing messages per day.)

• 85% of people conducting research are using the internet.)

What can blogging do for you?

Recruiters (or researchers) who seek candidates for open positions, or to profile candidate requirements for the purpose of building a network pipeline, there are two ways we can use blogs:

(1) The first way is to start your own blog and attract top talent to your blog site. This is not an overnight marketing cure-all, and it will require some patience. But cultivating a readership of professionals in your niche field is a highly effective means of reaching candidates who would have never otherwise learned about your career openings. The key to making this work is to learn to attract a specialized readership to your blog, just like a beacon in the night. You don’t need millions of readers…Just hundreds of the right readers.

(2) The second approach is to search other existing blogs and develop contacts and relationships. This is a perfectly legitimate means of networking, as any internet page is essentially public domain information. Based on posting activity and interactions you initiate, you can easily develop in-roads and find more candidates in less time.

Let’s talk about both approaches.

You want to start your own blog. Now what?

How much time do I need to spend on my blog? What do I write about?

By their very nature of being near real-time, dynamic logs about life, blogs are frequently published mediums. I publish my blog at least three times per week (sometimes more often if I have more to say).

If you are going to take the time to create an effective blog, and develop a regular reading audience, I suggest blogging at least twice every week.

How do I decide what to blog about?

Who is your audience? What message are you trying to convey? Are you recruiting for new business clients? Looking for joint venture relationships? In need of candidates who are in short supply in your market place? Are you selling products or services, or promoting your company brand?

The first step you should take is to decide on what your intended focus will be. If you write about what’s wrong with our political system one week, then the following week write about outsourcing IT services to India, then in week three prattle on about how beautiful your home town is in the fall, your readership will not feel a sense of community or predictability about you. This completely defeats the purpose of building trust and credibility! You would be better off making cold calls if you continue on this path.

One of my blogs (The Hiring Insider, http://www.hiringinsider.com) shares tips and tools to help line managers, corporate recruiters, human resource professionals, etc. learn to make better hires faster (or so I hope). Week in and week out, I try to maintain a specific, consistent thread of helpful information that builds upon previous week’s blog entries. However, a new reader should be able to jump in without any trouble at any time, so remember this as you plan your writing agenda. My other blog (http://jobsblog.blogspot.com) provides tips to job seekers in the life sciences field who are confused about who to trust in the pharmaceutical job market, and what practices to engage in and avoid in order to land the best possible job for their skill set.

As you craft your blog entries, constantly think about who, what, why, where and how. Be sure to ask yourself where you are headed over time with your blog topics. Try to stay theme-related.

How do I choose a service to blog on?

There are many services available. For beginners, I recommend using blogger.com (Pyra labs). Google acquired blogger.com in February of 2004 ([http://weblog.siliconvalley.com/column/dangillmor/archives/000802.shtml]) and is really enhancing its features. It’s also FREE. Yep, you can register for an account in less than ten minutes and be up and blogging. Other great tools include Typepad (http://www.typepad.com/) and Movable Type (http://www.movabletype.org/).

Again, the most important ingredients are publishing good content, and establishing and maintaining a base audience.

However, you aren’t done yet. Now that you’ve come this far, you need to promote your blog and get yourself out of the starting gate.

Begin by submitting your blog to the blog search engines. There are several hundred of these, and they are growing by the day. It is somewhat arbitrary which ones you choose to register with. However, at a minimum, I recommend that you register your site with at least the following:

http://www.technorati.com

[http://www.daypop.com]

http://www.blogarama.com

http://www.blogtree.com

http://www.bloglines.com

What if I don’t want my own blog?

If you decide instead that you want to search other blogs to source candidates, you can do any or all of these three steps:

First, search for blogs based on what skill sets you are seeking (Oracle blogs, copywriting blogs, programmer blogs). Secondly, read the blog entries and see who is posting comments. Third, most bloggers have “blog-rolls” on either the left or ride side of the page. These cite other blogs that they like, and are usually related to the subject matter on their own blog. Resourceful recruiters will take advantage of these links and research them as well. You will also find blogs they may like or recommend which are unrelated.

While I generally post relevant blogs, I also try to have a little fun. After all, recruiting is challenging work…Why not take a break and see what Dave Barry is up to? [http://weblog.herald.com/column/davebarry/]

© Lucia Apollo Shaw, HireWorks, Inc. 2004 HireWorks, Inc. helps small to midsize organizations in the life sciences recruit and retain top talent. http://www.hire-works.com

Visit our blog at http://www.hiringinsider.com

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